Only a few years ago, most MENA advertisers where asking a very legitimate questions. Why Online? The answers where many, generic and basic. It was about penetration and demographics. Digital spent in the West vs. MENA and many other digital media insight crumbs. Nowadays, the game has changed. Advertisers [...]

Some digital media agencies have succeeded in setting up a sustainable digital agency fee separate from mainstream media agency fee. Many others still encounter hard times and lean on the lower agency fee to sustain the overall business. And by that, they are providing many clients with poor services [...]

OOXmonitor News interviews Imad Sarrouf who is B2B Marketing Lead in MENA for Yahoo! Maktoob. Sarrouf’s career has led him to play various roles in the digital marketing industry. He has worked with MCN and MBC Group in the past and his experience has given him insight into the region’s online [...]

Digitful is my social ID. Living in a digital world since mid 90′s and enjoying it on a daily basis. Today, July 1, 2011 I finally got myself to blogging after trying for years,  due to my hectic busy corporate life, I was always busy and not finding the right time. To make it short and jump straight [...]